The file to be delivered via FTP is a CSV File which should contain the following information:
campaign_id,cardnumber,mobile,sender,date,msg testDate,581111,5800000001,28776,31/01/2016; 22:05,"Descarga nuestra aplicacion PAYBACK Movil en http://m.payback.mx/appStore" testDate,582222,5800000002,28776,31/01/2016; 22:05,"Descarga nuestra aplicacion PAYBACK Movil en http://m.payback.mx/appStore"