| Value | Name | Description |
| 1 | BY_DISTRIBUTION_LIST | Target users are contained in a distribution list |
| 2 | BY_USERPREFERENCES | Campaign Manager Internal notification process |
| 3 | BY_OSM | Triggered by O.S.M. |
| 4 | BY_CUSTOM_LIST | Target users were contained in a volatile distribution list |
| 5 | BY_FTP | Target users are contained on a FTP file |
| 6 | BY_FILE_UPLOAD | Target users are contained in a file uploaded trough the Campaign Manager |
| 7 | BY_EMAIL | Target users are contained in a email's distribution list |
| 8 | COMBINED | Target users are mixed between multiple methods |
| 9 | BY_EMAIL_CUSTOM | Target users were contained in a volatile email's distribution list |
| 10 | BY_ADDR_BOOK | Target users are contained into a address book group |
| 11 | BY_GEO_PUSH | Target users are contained in a GeoFence |