Scratch Cards are fun and engaging ways to deliver Coupons, Tickets, QR Codes, Passbook or any other generic or personalized information to end users. Use our Scratch Card wizard to create templates and deliver them in a few steps using any channel. Each Scratch Card is composed using 5 JPEG images:

For example:

To start using the Scratch Card tool select the Campaign submenu and then open the Scratch Card option. You will enter the Scratch Card Main Screen. In the Main Screen you will see a list of all the cards that exist in the platform. To create a new Scratch Card click on the New Scratch Card button in the toolbar:

This will open the New Scratch Card screen:

Here's the breakdown of the required fields:

Click preview to create a temporary Scratch Card and test the interaction. The preview Scratch Card is a fully functional card, so you are able to scratch the Cover image to test the Transition and Discover. Once you validate all the fields click on Create to store the card. After creating the card you will be taken to the Scratch Card Broadcast screen . Please note that at this point the Scratch Card has already been created, so if you don't want to send a broadcast (either you will be delivering the broadcast later, or you are going to use the Scratch Card in another interactive campaign) you can safely navigate away from this screen without losing your Scratch Card. You can also enter the Scratch Card Broadcast screen from the Scratch Card Main Screen by clicking on a Scratch Card name.

Once in the Scratch Card Broadcast screen you can click on Preview to test the Scratch Card, update any of the images (and click on Update to store your changes), or perform a broadcast:

Here's the breakdown of the required fields when sending a Broadcast:

After sending the broadcast each user will receive an interactive Scratch Card:

When using the Scratch Card Broadcast you are actually sending the same Scratch Card to all the users. However, you can use the personalized parameters to deliver unique pieces of information to each recipient. There are 3 personalization options available:

• Plain Code: Each user receives a unique plain text code that will be displayed on top of the Discover image in the Scratch Card.
• QR Code: Each user receives a unique QR Code displayed on top of the Discover image.
• Passbook: All users receive the same Scratch Card, but upon clicking on the Discover image after scratching they will all receive an unique Passbook Pass created from a template and personalized with the parameters in the CSV file.

The plain code Scratch Card allows you to send a unique code to each recipient. The code will be displayed after the user discovers the final image. Please note that if you are sending a code to be displayed in your Scratch Card, your Discover image must have some free space to insert insert it. For example:

When sending the broadcast you must include the word code as the second parameter in your CSV file as an indicator that the third parameter is the code to be displayed in the Scratch Card. So to send 4 different codes to 4 mobile numbers you could use:

Number;Type;Code
+13058382648;code;SECRETCODE1
+33681000823;code;SECRETCODE2
+13059251426;code;SECRETCODE3
+13059370023;code;SECRETCODE4

Causing each user to receive a different code to be displayed upon scratching the Cover image:

A QR Scratch Card lets you to send a unique QR Code to each recipient. The QR Code will be displayed after the user discovers the final image. Please note that if you are sending a QR Code to be displayed in your Scratch Card, your Discover image must have some free space to insert it. For example:

When sending the broadcast you must include the word qrcode as the second parameter in your CSV file as an indicator that the third parameter is the QR Code to be displayed in the Scratch Card. Please note that the third parameter in the CSV file is automatically encoded as a QR Code by the platform (you don't need to generate any QR Codes). So to send 4 different QR Codes to 4 mobile numbers you could use:

Number;Type;Code
+13058382648;qrcode;SECRETCODE1
+33681000823;qrcode;SECRETCODE2
+13059251426;qrcode;SECRETCODE3
+13059370023;qrcode;SECRETCODE4

Causing each user to receive a different QR Code to be displayed upon scratching the Cover image:

Scanning the QR Code will reveal the third parameter in the CVS for each user.

Scratch Cards are a great delivery method for personalized Passbook passes. The process is greatly simplified by the use of pre-configured templates. These Scratch Cards work exactly the same as the previous ones, but when clicking the Discover image the user downloads a Passbook pass. The Pass is personalized for that user, meaning that the codes and values are different for each recipient.

The process is the same as with the plain Scratch Card: we can use the usual 5 files (there’s no need to have a special discover image as with the Code and QR Code ones). The Passbook passes are created modifying two steps in the Scratch Card configuration process:

• The Link URL field when creating the Scratch Card
• The parameters in the CSV file when sending the broadcast

The Link URL corresponds to the template to use. We have 5 templates for demo purposes:

• Generic store loyalty card
• Sports Apparel Store coupon
• Organic Food Store loyalty card
• Sport Event

Each one of the templates may use a different set of parameters.

The first step when creating a Passbook scratch card is to enter the Link URL corresponding to the template to use:

The rest of the composition and broadcast process is exactly the same as with any other type of Scratch Card. The URL included in the link field is actually a template that contains some static information and requires the personalized elements to be included in the CSV file. As every template generates a different kind of Passbook pass, each one requires a different set of personalized parameters. When you use your own templates the parameters will most likely differ from the ones used in these demos. Here are the required parameters for each one of the demo templates:

This is a generic store loyalty coupon. The first parameter is the value to be encoded in the QR Code, the second parameter is the balance to show. For example, using the following file:

+13053749981;MYQRCODE;25

Will send the Scratch Card with the following Passbook pass (the QR Code value is MYQRCODE, the Balance is 25):

This is a template for a Sports Apparel Store. The first parameter is the value to be encoded in the QR Code, the second parameter is the discount. For example, using the following file:

+13053749981;MYQRCODE;38

Will send the following Passbook pass to the recipient phone (the QR Code value is MYQRCODE, the discount is 38%):

This is a store loyalty card for the an Organic Food supermarket. The first parameter is the value to be encoded in the 2D Code (this template does not use QR Code), the second parameter is the balance, the third parameter is the deal of the day. For example, using the following file:

+13057364987;2347654545;21;Lemons

Will send the following Passbook pass to the recipient phone:

Please note that the card balance, the 2D Code and the Deal of the Day fields all have the values that were uploaded in the CSV file.

This is an event passbook for a Football/Soccer match. The first parameter is the value to be encoded in the barcode (this one does not use QR Code, but the PDF 417 barcode format), the second parameter is the seat number. For example, using the following file:

+13053426754;876450000025454A;54F-AB

Will send this passbook to the recipient phone:

You can include as many mobile numbers as you want in the CSV file, each with a different seat number, or balance or discount. For example, in the event template you can use:

+33327464957;765190000053265D;01D-CC
+13059293411;998290000055241F;88K-ZD

And each recipient will receive a different Passbook pass: