About Broadcasts

A Broadcast campaign is an MT campaign that sends messages to specific distribution groups. Marketers will use blast campaigns to send out promotions to targeted mobile numbers. Distribution groups for blast campaigns can be an opt-in based group (derived from the MO based campaigns described in this document), a custom group or a combination of multiple groups.

Broadcast campaigns can be delivered via SMS, Push, or Voice calls. Push broadcasts can be configured so that if the user does not have the corresponding application installed a SMS fallback is send instead.

Type of Broadcasts

There are 4 types of broadcasts in the MMC:

  • Broadcast: A blast where the exact same message is delivered to all the users in the broadcast list.
  • Broadcast by File: A blast where each user receives a completely different message, loaded from an Excel or CSV file.
  • Personalized Broadcast: A blast where each user will receive almost the same message, based on a template and personalized fields.
  • Email Broadcast: A blast via Email.

Broadcast

To create an Email Broadcast campaign navigate to the Blasting submenu in the Main Menu and select Email Broadcast:



The main broadcast screen shows all the past blasts that have been delivered, including a few stats for each one such as Message Delivery Rate, Expected Messages, Sent Messages, Remaining Messages, % Sent and status. The screen also includes the Bounces (messages that were rejected by the destination ISP) and Complaints (messages that have been marked for complaint by the recipient with their ISP). Using the Status link an active broadcast can be suspended temporarily or cancelled permanently (please note that some broadcasts may show a % Sent greater than 100% in cases where messages have been retried or a fallback method was used):



To create a new Broadcast campaign you must click on the New Broadcast button on the toolbar:



This will open the New Broadcast screen:



Here's the breakdown of the required fields:

Field Description
Distribution Lists The Distribution Lists containing the users that will receive the email broadcast. You can select none (in which case you must upload an Excel or CSV file in the I want to create a new email list option), one or multiple lists (using the Ctrl key in Windows or Command key in OSX). Distribution lists can be populated in other campaigns. For example, you can use the Email Subscription campaign to add users to an Email Distribution List, and then use the Email Broadcast tool to engage those users
I want to create a new email list Check this option if you want to create a new Email Distribution List from a CSV or Excel file, and then send the Email Broadcast to that list. You can upload the file from your local computer or your Dropbox account
I want to use and discard a file Select this option if you wish to use a file containing the list of email addresses but not create a new Distribution List. When using this option you can specify a file that includes more than one field. In this case the first field must contain the email address and any additional field are personalized parameters to be used in the email body
Subject The email subject
Text The email body. You can use the WYSIWYG editor to include rich formatting in the messages, and reference any personalized parameters in the file using {0} for the first parameter, {1} for the second, and so on. For example, if the content of the CSV file is
demo@ogangi.com,Frank,31B

the Text field could be:

Hi {0}, your seat number is {1}

Each user will receive a personalized message including the field values from the CSV or Excel file. In the previous example the message

Hi Frank, your seat number is 31B

would have been delivered to the demo@ogangi.com email address

Attachment Additional content to be included in the email body via Dropbox. Please note that this content will not be included as an actual email attachment, instead a link to the file will be included inline so that recipients can click on the link and download the content
Throttle Uncheck the No throttle option if you wish to throttle the delivery of the broadcast. Enter the amount of messages and the minute period in which those messages should be delivered
Starts on By default Now is checked. Uncheck the Now option to schedule the delivery for a later date and time
Periodic Check the Periodic option to schedule periodic deliveries. Using this feature you can program your broadcasts to be redelivered on Daily, Weekly, Monthly and Yearly periods depending on your requirements

Once you validate all the fields click on Send and the broadcast will be delivered.

After you click Send you will be taken to the Broadcast Main Screen. There you will see the broadcast and the delivery information in real time.

Tips

  • To insert images in your mail click on Insert, Insert Image and then enter the image URL.
  • Include the text {UNSUBSCRIBE} to include an automatic unsubscribe link anywhere in the body of the email. Use {DESUSCRIBIR} to include the unsubscribe link in Spanish.