About Broadcasts

A Broadcast campaign is an MT or Email campaign that sends messages to specific distribution groups. Marketers will use blast campaigns to send out promotions to targeted mobile numbers or email addresses. Distribution groups for blast campaigns can be an opt-in based group (derived from the MO based campaigns described in this document), a custom group or a combination of multiple groups.

Broadcast campaigns can be delivered via SMS, Email, Push, or Voice calls. Push broadcasts can be configured so that if the user does not have the corresponding application installed a SMS fallback is send instead.

Type of Broadcasts

There are 5 types of broadcasts in the MMC:

  • Broadcast: A blast where the exact same message is delivered to all the users in the broadcast list.
  • Broadcast by File: A blast where each user receives a completely different message, loaded from an Excel or CSV file.
  • Personalized Broadcast: A blast where each user will receive almost the same message, based on a template and personalized fields.
  • Email Broadcast: A blast via Email.
  • Email Broadcast Wizard: A blast via Email using templates.

Personalized Broadcast

To create a broadcast campaign navigate to the Blasting submenu in the Main Menu and select Personalized Broadcast:

The main broadcast screen shows all blasts that have been delivered or scheduled, including a few stats for each one such as Message Delivery Rate, Expected Messages, Sent Messages, Remaining Messages, % Sent and status. Using the Status link an active broadcast can be suspended temporarily or cancelled permanently (please note that some broadcasts may show a % Sent greater than 100% in cases where messages have been retried or a fallback method was used):

To create a new Broadcast campaign you must click on the New Broadcast button on the toolbar:

This will open the New Broadcast screen:

Here's the breakdown of the required fields:

Field Description
File Upload a CSV or Excel file from your local computer or your Dropbox account containing the list of mobile numbers as the first field and all the parameters for the template as additional fields. You can use any arbitrary number of fields in the file
Campaign Name The name of the campaign. Please use a concise name and avoid special characters
Text The text of the template. Use {1} to reference the first parameter in the Excel or CSV file, {2} to reference the second parameter, {3} for the third, etc. For example, if the CSV or Excel file contains the recipient name as the first parameter and a seat number as the second parameter like this:

the Text field could be:

Hi {1}, your seat number is {2}

Each user will receive a personalized message including the field values from the CSV or Excel file. In the previous example the message

Hi Frank, your seat number is 31B

would have been delivered to the number 13054957665

Delivery Method Select the delivery method: SMS, Push or Voice call (via TTS)
SMS Fallback Only available when using Push as delivery method. Alows you to tell the platform to fallback to SMS if the user does not have the application that will receive the Push Notification installed in his handset
Shortcode The shortcode to use to send the SMS broadcast
Throttle Uncheck the No throttle option if you wish to throttle the delivery of the broadcast. Enter the amount of messages and the minute period in which those messages should be delivered
Starts on By default Now is checked. Uncheck the Now option to schedule the delivery for a later date and time
Periodic Check the Periodic option to schedule periodic deliveries. Using this feature you can program your broadcasts to be redelivered on Daily, Weekly, Monthly and Yearly periods depending on your requirements
Restricted Schedules Uncheck the No Restricted Days option to define a restricted set of week days on which the users must not be messaged. Uncheck the No restricted hours to enter the time at which users must not be contacted. Using this option you can prevent messages to be delivered at sensitive times, for example before 8:00 am or after 10:00 pm (the default)

Use the Preview button to see all the messages that will be delivered to all the users. Once you validate all the fields click on Send and the broadcast will be delivered.

Once you click Send you will be taken to the Broadcast Main Screen. There you will see the broadcast and the delivery information in real time.